The benefits of professional logo design for a small business

One of the Key Electrical logo variants

Any small business owner will agree that it is vitally important to spend your marketing budget wisely, in times of economic uncertainty this is especially true. Finding the right balance between spending too much and devoting sufficient resources to effective and professional marketing has never been more important.

Often SMEs and new businesses will try to save money by producing their own design and marketing materials, while in some cases this can pay dividends we cannot recommend it for all small businesses.

After-all every brochure, advertisement, and business card that you pass out plays an important role in establishing the image of your company. The same is true of your company’s logo and website. The design skills and techniques used to create your company’s marketing materials establish your company’s corporate identity, so why would you risk sending out the wrong message by relying on amateur graphic design work to represent your business.

The benefits your business will receive from professional logo design are

• professional image
• make your business stand out from the competition
• confirm credibility
• design longevity

So when Wigan based electrical engineering company Key Electrical Ltd. decided it was time to update their old logo they turned to Creative Mixed Media’s designer Barry Jackson for inspiration. The brief was to create a simple logo that represented the company,s core business, it must be effective without colour and contain a design element which could be used effectively on its own to represent the company, The final design would form the basis for stationary marketing materials and vehicle graphics.

logo development ideas

After initial consultation with Key electrical managing director Brian Plunkett, Barry produced a number of design ideas in sketch form. From these it soon became clear that the company name built around a stylized bulb motif would fit the brief perfectly. This idea was then developed further using a vector based illustration program, working only in black and white at this stage of the design ensures that the logo will look good in its simplest form. The final stage was to colour the logo and then incorporate it into stationary designs.

Final design incorporated into letterhead and business card

If you haven’t had your ‘lightbulb moment’ yet, and are struggling with a design that strengthens the image of your business just get in touch.