creative|mixed|media » Web 2.0

New Ramada Plaza and new marketing tools

admin — Tue, 23 Dec 2008 12:35:47 +0000

of the new Ramada Plaza Hotel, Southport with a view of the bridge over Southport’s Marine Lake”]

Restaurant[mappress

We are pleased to have just finished some new photography for Southport’s new Ramada Plaza Hotel. It is nice to do quality work but what really excites me about this job is the way that we are making the images available to many potential users across the world.

With a new hotel to promote, Sales Manager – for the Ramada Plaza, Southport – Georgia Hayes has her work cut out. With a ‘new build’ hotel like this, how do you get people around the world aware of the hotel, how it looks and how it feels to stay there? We hope to contribute in some part by making the images we have shot of the hotel viewable, down-loadable and usable – by way of a ‘Creative Commons Licence’ – to a global audience. Putting the images at high resolution on our Flickr account with Tags and Links should help anyone who is looking for images of Southport find the images and use them. If they appear in any features illustrating Southport, so much the better.

This is a new approach we are taking with our images whereby the intention is to have as many eyes looking at the clients approved images of their product as we can. In the past many photographers instincts have been to closely guard and restrict the use of images. However, for some purposes this approach may be counter productive and not always serve the clients best needs. We will not always give our copyright away but for some clients in some situations this may have major benefits. You can see a larger range of images on our account at Flickr.

If you want to find out more about how you could benefit from having images of your product or service take advantage of these techniques call us or send an email. We will be very happy to talk to tell you more.
[mappress]

The power of online selling for your products

admin — Tue, 19 Aug 2008 07:49:09 +0000

Simon Smithies is an Actor and TV Presenter. Simon has done a lot of work with online selling TV channels and knows how to demonstrate a product to its best advantage. In this video Simon takes us through the virtues of an ipod dock. The benefit of having such video’s on your web site is that Simon or indeed any other presenter can be there on your site, selling your product 24 hours a day.

Working with a presenter like Simon, we can set up a temporary studio on your premises and record several such sales sessions in a day allowing you to have the power of such online selling techniques right there on your web site under your control. For the right products, these sales techniques really work.

Web 2.0 – Latest tool for your marketing toolbox.

admin — Thu, 07 Aug 2008 17:01:46 +0000

What is Web 2.0? A good way to show you is use a Web 2.0 example. If you watch the Youtube video below this explains it far better than I could and will give you an idea of what our services are about. I must point out that we didn’t produce the video but its on Youtube to be used and viewed. When you have watched the video send us your details via the comments form below and we can start to work through how we can make these technologies work for your business.

So, in short, Web 2.0 does not represent any change to the specification to the internet, just the way it is being used and new tools that enable this.

I believe that Eric Schmidt has been credited with the adage “don’t fight the internet”. This sums it up perfectly for me; you cannot fight against what the internet naturally achieves. Connectivity, communication, accessibility to information and ability to copy and repurpose information with ease are all things that have changed our world forever. It is only at this stage of the evolution of the internet that we are learning to put all these ‘elements’ together to make them work for us. The exciting thing is that it continually develops in a seemingly organic way. The old ways of doing things, the old models of advertising and marketing that have been the norm for the last few decades, don’t necessarily transpose to this new medium. It is only now that we are learning how they work. And, sure enough, once you think that you have it sorted, some new widget comes along to change it all again. Getting on in the Web 2.0 world and using it to your advantage means having to embrace this and put some effort in.