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Restaurant[mappress

With a new hotel to promote, Sales Manager – for the Ramada Plaza, Southport – Georgia Hayes has her work cut out. With a ‘new build’ hotel like this, how do you get people around the world aware of the hotel, how it looks and how it feels to stay there? We hope to contribute in some part by making the images we have shot of the hotel viewable, down-loadable and usable – by way of a ‘Creative Commons Licence’ – to a global audience. Putting the images at high resolution on our Flickr account with Tags and Links should help anyone who is looking for images of Southport find the images and use them. If they appear in any features illustrating Southport, so much the better.

This is a new approach we are taking with our images whereby the intention is to have as many eyes looking at the clients approved images of their product as we can. In the past many photographers instincts have been to closely guard and restrict the use of images. However, for some purposes this approach may be counter productive and not always serve the clients best needs. We will not always give our copyright away but for some clients in some situations this may have major benefits. You can see a larger range of images on our account at Flickr.

If you want to find out more about how you could benefit from having images of your product or service take advantage of these techniques call us or send an email. We will be very happy to talk to tell you more.
[mappress] ]]> http://creativemixedmedia.com/new-ramada-plaza-and-new-marketing-tools/feed/ 0 http://creativemixedmedia.com/david-kirkwood-marketing-seminar-for-northern-lights/ http://creativemixedmedia.com/david-kirkwood-marketing-seminar-for-northern-lights/#comments Mon, 18 Aug 2008 15:10:15 +0000 admin http://www.creativemixedmedia.com/?p=377

David Kirkwood

Northern Lights clients were treated to an inspirational talk by leading creative consultant and internet marketeer Dave Kirkwood on Tuesday 12th August 2008. Dave, who was part of the team who launched laterooms.com, gave the audience some accounts of his career highlights so far. Dave also gave a quick guide to what businesses should be looking at if they want to be effective with their marketing efforts.

We must hold up our hands here and confess that Dave has been giving some mentoring help to Creative Mixed Media. We have been busy soaking up his advice for a couple of months now and it really has enlivened, focused and transformed our business.

Northern Lights Audience

Virtual tour movies offer some really useful features in helping people to visualise a location. A few years ago when my wife and I were looking to book a holiday cottage up on the North East coast, we were overwhelmed by the numbers of places on offer. Some had wonderful sounding locations but few images to offer any real information. The holiday cottage brochure we were trawling through mentioned its companion web site and the fact that some of the properties had ‘virtual tours’. A quick look on the internet, and we immediately decided to cut down our choice to those offering virtual tours. After that the decision making process moved on rapidly and we had the feeling that we were having a good nosey around the cottages. When we arrived on holiday, we really felt familiar with the place; the technology had done its job.

So, I have finally got around to perfecting the technique and offering this service to our clients. I know its been around a while, but I really feel that this technology helps people get a feel for a location. Its interactive, so they can look where they want. On the website of a hotel, estate agent, indeed anywhere where showing someone around a space will help bring it to life, I think it is a wonderful marketing tool. 

Click on the image below to have a look around the Northern Lights open plan office in Uclan. Hold your mouse button down whilst you drag it across the window to rotate the image. If you want to zoom in or out use the shift and control keys respectively.

If you can see the potential for your business get in contact with us. The movie requires Quicktime player to work; if you haven’t got it installed on your machine you really should have. It’s really easy to instal and can be downloaded by clicking here or clicking on the download button at the end of this post.

To rove around the images, hold your left mouse button down and move it across the image left or right. Use the shift and control keys to zoom in and out respectively.

Below is the 4th Floor corridor of the Media Factory, Uclan, Preston